Monday, 16 October 2023

LO3: John Wick Chapter 3

 LO3: Introduction

  1. Analysis Question - Q6 (12-16 marks, first long answer/essay question, 20-23 mins/3 A4 sheets) 
  2. Topics - Representation, Genre, Narrative - Discuss 1/4 media languages (Mis En Scene, camerawork, editing and sound)

 LO3: Mis En Scene

Mis En Scene is the props (hand-held), locations, costumes, lighting (low-key to connote enigma and high-key to connote safety and equilibrium) and body language within a scene. Everything within the frame (that can be seen). Each of these have their own denotations and connotations. 

Verisimilitude - something that is made to be realistic - immersion and real world representation (relation). 

John Wick Chapter 3: Parabellum

  • male and female characters - stereotyped and challenged - John Wick, Sofia Al-Azwar
  • Heroic protagonist and antagonist, prince/princess character - John Wick, Winston Scott/adjudicator (female character)
  • At least two different ethnicities - Sofia Al-Azwar and Charon
  • Three action scenes 
  • A clear narrative - genre of action/adventure/thriller which follows on from John Wick 2 as a pre-established IP: John being made excommunicado (marked for death) trying to survive and remove his mark as he and other members who assisted John in John Wick 2 (and 3) are hunted  by the high table adjudicator (played by a female in a higher position of power, controlling men and taking on high responsibility with lack of fear in life threatening situations).
Production Techniques - Media languages (Mis, sound, camerawork and editing)

Picking Out Examples of Mis En Scene:





  • Costume - John is denoted wearing a black suit which connotes a high class, male in a position of power which follows conventional stereotypes of men within an action setting. However, the suit also juxtaposes common conventions of action due to it's working/office denotation which within an action context, this also connotes the ability and capability that the protagonist has, being able to dress well even in a dangerous setting therefore, furthering the stereotype of a male in power who is capable in an action setting.  Furthermore, John is seen with blood on his forehead, doused in rain which connotes that he has been through many fights with others and has successfully come out on top, thus furthering the stereotype of men in power.
  • However, despite the connotations of practicality and stealth signified by Sofia's costume with it's black appearance, it also continues the stereotype of portraying women in more sexual connotations with skinny leather trousers. However, this is juxtaposed by her hair which is tied up for an action setting and has been made unkempt by fighting others, also then displaying Sofia (and women) in a position of power.
  •  Charon (similar to John) is dressed in a high class business suit (which also connotes for an ABC1 audience with ABC1 characters) which challenges stereotypes of POC's showing them in a position of wealth.
  • The shot of Winston who wears (like John) a suit which connotes the same wealth and power. Winston's character however, in a different context (expanded upon in location, props and gestures) where this outfit instead signifies his intelligence and calm control over hostile situations. 
  • The Adjudicator wears a costume unconventional for a female in the action genre, challenging female stereotypes. Her hair short to signify practicality and how (in her position within the high table, the group who make the rules mercenaries in the John Wick Universe must follow, including the protagonist) she is above conventional appearances. Her costume is all black (similar to John Wick to convey a hidden, mysterious, silent threat) and consists of (unconventional for females who often wear clothes that appeal to men in the genre) a formal suit. This also signifying wealth and power, challenging female stereotypes, juxtaposing John in their similar costume but entirely different positions and character in the film, with John trying to survive whilst she's in control. 
  • Props - John Wick is denoted holding a handgun which has connotations of power (furthered by a low angle shot). This furthering the stereotype of men in positions of power. 
  • The same can be seen in Sofia which challenges female stereotypes of vulnerability by way of the denotation of Sofia holding a gun in a capable position of power as a POC female. 
  • Charon holds no props which juxtaposes John and Sofia which wield weapons, challenging stereotypes with an educated, classy/wealthy and passive POC. However, later in the film: Charon does wield weapons alongside John Wick and very capably also showing a POC in a position of power but does follow stereotypes of men in power (due to the connotations of a gun), shown holding a pistol, similarly to Sofia, holding it capably showing intellect and skill.
  • Winston is seen holding a glass of alcohol, the way in which he holds it giving intelligent connotations, with the expensive glass and drinking of spirits straight connoting a high power, strength (despite not showing it physically) and (as a common theme with Winston) wealth. 
  • The Adjudicator holds an umbrella which in this shot she stops talking to the 'Bowery King' (his name denoting his importance due to being a king) to hand her umbrella to one of his men as he is forced to walk with her to keep her out of the rain, heavily challenging female stereotypes in action settings with her using one of 'The King's' men as a means to shield her from the rain whilst talking to him. 
  • Gestures - John Wick looks at the camera in a stance which connotes that he's been through many fights and is worn out, yet his determined stare still shows that John is entirely ready to take on anything that comes at him (however, this weakness shown in his battered appearance does also shown that men can be weak at times and aren't unstoppable no matter how capable they are, allowing for relate-ability and challenges male stereotypes).
  •  Sofia stands holding her gun in an aiming position which connotes that she is ready to (and is) take control of the situation, unwavered by the fear of conflict with a determined expression as she precisely and capably aims her gun, demonstrating a capable female POC. 
  • Charon stands elegantly and proudly as he stares down at the camera with his hands together in a stance which connotes power and a high capable knowledge, this furthered with the shot of him holding a handgun, aiming aggressively down the sights to draw a parallel between his calm and capable demeanor's.
  •  Similarly, Winston stands in a very direct, up-right position as he holds his glass knowing he has control over a situation (signified by his calm yet confident expression conventional of upper class stereotypes) in which his hotel is being attacked by highly trained and deadly mercenaries, this shown in his relaxed expression.
  • The Adjudicator stares at The King's man fiercely to command control over him, ignoring the Bowery King for a simple convenience and to use his own men as an object, challenging male and female stereotypes with a man doing a woman's bidding. She struts as she speaks connoting confidence in a dangerous environment. Then holding a handgun (the same one John used to kill the antagonist of John Wick 2) like a filthy towel, connoting that she is above the weapon and even it's significance in the story. Her finding the weapon, used by a legend to kill a man of high power, grotesque. Despite the potential danger she is in, her expression is always stern and commanding, her body language tall and powerful; the men and the King know she is in control.
  • Lighting - John is shown in low-key lighting with one point of high-key that highlights the scars he has gained on his head denoting how battered John is. The low-key lighting connoting the mysterious and stealthy, deadly nature of John against any who stand in his way, signifying him as dangerous even in the danger of the dark.
  •  Similarly Sofia is in low-key lighting which connotes the same danger however, the subtle high-key elements highlight her face and costume that connotes the stereotypes of women having high beauty standards and those same standards being literally highlighted to the audience. However, the natural lighting furthers the verisimilitude of the scene, showing a woman in power in a realistic setting. 
  • Charon is in very similar lighting with golden-like accents that highlight the character in a similar way to Sofia which demonstrates a danger that Charon is above in the low-key lighting but also demonstrating him as metro-sexual; his suit and well groomed appearance highlighted by the subtle high-key elements. The yellow/gold connoting both wealth and also the uncertainty of danger that Charon holds, his relaxed body language, his vacant yet focused expression presenting someone who could be a threat or a friend (like how he is in the film).This in juxtaposition to the low-key lighting to connote tension and the risk Charon is in whilst amidst gunfire, yet his expression portraying him determined despite this. 
  • Winston in a similar low-key environment in the knowledge that he has faith in John and Charon to protect the hotel, the darkness unwavering him. 
  • Location - John is seen in a city setting which has been edited in post production which removes John from any verisimilitude in the scene. 
  • However, this juxtaposes Sofia who is shown in a real setting which denotes her power in real life, allowing for an ideal self/partner in her and a real show of capability.
  • To further the portrayal of Charon in a high class context to challenge POC stereotypes: Charon is seen within the Continental which is an upper class hotel that Charon plays a highly influential role in as concierge. The adorned and detailed appearance of the room connoting Charon in a wealthy position, this opposing the dimly lit corridors of The Continental showing that Charon is able in both environments. 
  • The same going for Winston in the safe room. However, Winston's location away from the action inside a safe room does signify him to be weaker due to hiding however, his calm expression exemplifies a reason for this, not wanting to get his hands dirty.
  • The Adjudicator is in the lair of the Bowery King, yet despite this she still talks down to him and uses his men like objects. This in conjunction with the rain signifying the fall of the Bowery King, his funeral for the position he will now lose due to the command of the high table and the Adjudicator. 

Friday, 13 October 2023

LO2: Impacts of Technological Convergence

 Impacts of Technological Convergence


  • TV - Traditionally TV was distributed only on ITV, Channel 4, BBC 1 and BBC 2 through a TV set with an analogue that needed to be tuned to the channel; services ending at 10pm causing the TV to simply go black. Everything that wanted to be watched would have to be watched when it was scheduled. Comparatively to modern day which uses streaming services, VOD, time-shifting and downloads to allow audiences to watch any TV content (as with traditional you could only watch what was scheduled) anytime. Furthermore, blackbox devices like smartphones and laptops allow audiences to watch this content on these multiple devices.
  • Film - Traditionally films were reserved either for cinematic viewing in a cinema or to be bought after leaving the cinema by methods like VHS which made film viewing expensive; comparatively to now where films can be accessed easily via streaming services like Netflix or Disney + by internet connection or downloaded on services like Sky. Cinemas still releasing films for premiere and dvd's being available to purchase.
  • Video Games - Video games were originally accessed via arcade cabinets in arcades and were designed to be paid for small prices every time you wanted to try the game, having to pay and restart everything every game over. Nowadays games are accessible via consoles and blackbox devices such as mobile games; whilst arcades are still prevalent, the modern way of gaming via a home console or blackbox device (computer) is much more popular.
  • Magazines/Newspapers - Traditionally newspapers and magazines had to be bought from physical distributors. In modern day however, due to technological convergence these print products are now available online and can be updated instantly with real time news, being accessible via blackbox devices.
  • Radio - Traditionally radio was either accessed via car commutes or by a physical radio that had to be tuned to certain radio stations. Now however, simulcast due to technological convergence has enabled people to watch radio: this seen in BBC Radio 1 Live Lounge with being able to listen to music played live via radio and watched on their website. Mark Kermode's film reviews also allowing for this, being able to be listened to on traditional radio and watched via the BBC's websites. A traditional radio station being Go BBC Radio.
  • Music - Music traditionally was listened to either physically by going to a concert or playing an instrument, converting to vinyls, cassettes and eventually CD's which could be collected and featured albums of songs or random 'best of' mixes of various kinds of music however, it is expensive. Now music can be streamed via blackbox device and listened to anytime anywhere via services like Spotify or Youtube Music. Differently, now being able to choose what songs you want to listen to rather than the selection on vinyls, cassettes and CD's, the ability to burn CD's coming in Web 2.0. 

LO2: Distribution in The Online Age

 LO2: Distribution in The Online Age

  • Download - Having a copy of the product: seen in Netflix by way of downloading episodes or films to watch when not connected to the internet - to watch whenever wherever for convenience (offline). Takes time and takes up storage.
  • Stream - To use a media product (e.g. watch a TV series) whilst connected to the internet without having to take up device storage but uses data when not connected to the internet. Is highly convenient when streaming at home due to wide categories on sites like Netflix or streaming music on something like YouTube music to listen to anything at the cost of data if not connected. More beneficial than downloading when at home connected to the internet. Accessible. However, streams can cause the content to buffer or glitch.
  • Simulcast - When a media product can play on two different media at the same time such as on BBC Radio 1 Live Lounge which plays music live on the radio and is able to be physically watched online as well as listened to. Simultaneous broadcasting: broadcasting in two places at the same time. Mark Kermode puts his reviews on radio and uses a camera to allow a screen to watch it live. Demonstrates technological convergence to reach a wider audience and gain more profit due to giving audiences more choice for how they view a product.
  • VOD - Video on Demand: accessing video content 24/7. Examples of these would be Sky Go, BBC I Player, ITV Xtra, Disney +, Vidyard and Netflix. 
  • Time Shifting - when downloading or recording something which has played at one time and watching it at a different time than when it was aired. Services which use satellite TV to time-shift via fast-forwarding and rewinding content such as Sky.
  • Debate ('Fragmented Audiences' - Livingstone 2002) - The theory that audiences have become less social due to the ease of access to media discouraging people from watching together e.g. a family coming together to watch the tv in the living room to watch a TV at a certain time, now due to Web 2.0 people can access content on blackbox devices, the impact is that audiences no longer will conjoin together in the living room together to watch one singular show. Death of the Schedule due to people rarely watching cable network together whenever series are being broadcasted live. 

Monday, 9 October 2023

LO2: Traditional and Virtual Advertising

 Traditional and Virtual Advertising


  • Traditional Methods (pre-2000/pre-internet/WWW) - posters, televised adverts (A/V), billboards, newspapers or radio adverts - still relevant/target older demographic (35+ digital immigrants). However, these are expensive: billboards and posters are mass produced therefore, are expensive. Excel at targeting a mass audience. Affordable for conglomerates (hence why indie productions are rarely if ever on billboards).
  • Digital Methods/Viral Marketing - (post 2000's/post-internet introduction) - accessible via blackbox devices due to online accessibility on websites or apps/social media. Differently to traditional advertising in the pre-2000's, phones were only used for calls and texts, now however, phones are blackbox devices which can access the internet and be exposed to viral marketing/digital advertising. Phones now can: access the internet, play games, call and text; take photos or play music. This making them a blackbox device (Henry Jenkins 2008). A laptop/computer, tablet, consoles and smart TV's are blackbox devices. Social Media is the largest example of Viral Marketing. This is because many people use social media/mass audience (instant advertising), social media advertising is cheaper (because it's all digital) and many ways to advertise on social media (e.g. QR codes). Additionally, audiences can instantly share content such as adverts. Blackbox Devices are examples of Technological Convergence
  • Impact of Technological Convergence, Web 2.0, blackbox devices, digital natives are brought up with this. Currently we are using Web 2.0, previously (pre-2000's) we used Web 1.0 which used white screens of text (e.g. Wikipedia) called Read-Write. on Web 2.0 we can use photos and videos as an interactive web which spawned technological convergence. Web 2.0 - digital natives. Web 1.0 and before - digital immigrants
  • Henry Jenkins (2006) we now live in a convergence culture: a society which is dependent on the web to make everything as practical as possible (access to instant information).  
  • Above the line (mass media/audience) against below the line  advertising (personalized/niche/demographic). Above the line - targeting for everyone (billboards, social media, TV adverts such as ITV or Channel 4). Below the line - targeting a specific demographic/niche interests (demographic - groups of people which make up an audience separated by interests or backgrounds, age, gender, geography, Pamco grading). The more of these which are included means that a product can reach a wider audience (above the line). If only some or one are focused then the advertising is below the line; personalised. Must be media related: e.g. below the line - Salmon and Trout Fishing magazine adverts.  Magazine is media, a product like food is not. Below the line advertising could be E-mail or post, this is because they are personalised to one person in their sending (Direct Marketing)
Above the line advertising - TV, billboards, social media
Below the line advertising - post, e-mail

Disney Traditional and Viral Methods of Advertising

Traditional - Loki



Viral Marketing - Loki

     


    (Marvel's Twitter Page to advertise Loki at it's release)
      (season 2 coming on Thursday October 5th 2023)

The traditional methods of marketing work alongside the viral methods: traditional methods making audiences aware of the product through it appearing on people's commutes; the viral marketing being part of an audiences natural escapist activities like streaming or scrolling through social media. Loki also advertising Disney +.

What we do in the Shadows: pop up, web banners and social media channels
 Web Banner







Pop-up Ad


Social Media (Twitter) Post
  
















Social Media (Instagram) Post

Below The Line Advertising Examples 




These are effective at targeting their audiences of 15+ young adults of both genders due to their niche appeal. The Witcher Ice Cream van visiting different cities across the UK, making audiences aware of the Witcher series who are also coincidentally fans of ice cream, the same applying to the Witcher maze. Differently however, Killstar E-mails it's users of sales or upcoming events/new products which encourage audiences to buy their products and take advantage of the sales or buy what's new, the ads informing the audience.

Unit 1 Revision

  Unit 1 Revision Research Companies BARB (Broadcasting Audience Research Board) - TV RAJAR (Radio Joint Audience Research) - Radio PAMCO/...